In addition to our expertise, prudence and the combined efforts of all our employees, it is above all our corporate culture - clear values guiding our actions - that plays a key role in our success.
These points of reference were not only factors for success in the past, they also point the way to a promising future.
We are therefore convinced that our approach to value-based banking will continue to make a positive difference in the world of tomorrow.
We want to drive our customers' business ahead whatever situation they may be in. Our new brand identity encapsulates this approach.
Our society and the markets we operate in are developing at an increasingly rapid pace. We are actively meeting these challenges and using them as an opportunity to drive the development of our company forward.
We have therefore initiated a focused transformation process to make Helaba fit for the future in business, organisational and cultural terms.
Our mission statement paves the way for this and helps us to position Helaba to the outside world.
Our values-oriented Helaba DNA forms the basis for this. With this common understanding in mind, we are able to focus on the big picture.
Our mission, vision, and core values communicate this approach.
Our mission defines the essence of our business objectives and remit:
Our vision expresses what we want to achieve in the long term:
Our internal compass, the core values we believe in, represent the way we want to achieve our goals and work together. This includes principles such as reliability, focusing on the customer and enthusiasm for our business.
Five employees show us how they fill Helaba's new Claim - "Values with Impact" - with life.
Ecological and social responsibility is an integral component of our business strategy.