Social media has become a key element of our corporate communication - and therefore an integral part of the bank's communication strategy - in recent years.
In order to provide both the Communication team as well as Helaba's staff with some guidance, we published the first version of our Social Media Guidelines back in 2016. Now, in this second edition, our goal is to provide members of staff with even greater confidence in their activities as well as to encourage them to participate in social media networks.
Here, we give answers to all important questions and present some positive examples from Helaba's social media presence.
You want to make sure you don't miss any news from Helaba anymore? Then become part of our social media network.
We post the latest studies from our Research division, news and stories from the bank, interesting news from ongoing trade fairs and invite you to participate in local events.
Wenn Sie diesen Button anklicken, werden Ihre persönlichen Daten an YouTube übertragen. Sind Sie damit einverstanden?Data protection of Helaba on social media I agreeI do not agree